Tommy Hilfiger brings outstanding, youthful colors so that fashionistas can create their unique features, expressing their inherent personal lifestyle.
Recently, Tommy Hilfiger has announced the Spring 2022 campaign with the theme "Make Your Move". The campaign attracts the concerns of the media and admirers when having the participation of artist Anthony Ramos, who was nominated for Grammy, Golden Globe, and Emmy Awards. The campaign is a vibrant mix of modern preppy styles from the Tommy Hilfiger Spring 2022 collection and Anthony's musical world that promises to bring a breath of fresh air to iconic designs.
The Tommy Hilfiger Spring 2022 collection emphasizes developing self-expression when using key designs including men's jackets, Ithaca striped shorts, and button-down collared shirts. For women’s wear, Tommy Hilfiger focuses on the simple, preppy vibe to bring the relaxed silhouettes, flexible proportions, and simple style. With the motto “Wastes Nothing and Welcomes All”, the Tommy Hilfiger spring 2022 collection is made using more sustainable methods and materials.
This campaign is more specific when having A. I feature and combined with social media. Specifically, in front of the flagship store, there will be a QR code scanning activity to trigger Instagram models to perform dance moves, invite fans to take photos with them, and share on social channels. With the #MoveWithTommy activation on TikTok taking place this April, fans, and friends can get a taste of Modern Prep for the Grammy-nominated rapper Ludacris' "Stand Up" soundtrack. The song “Stand Up” will be featured on all audio-video content throughout the Spring campaign as well as on the brand's social activities and digital advertising platforms including Facebook, Instagram, TikTok, YouTube, and Snapchat.
It is claimed that the collection is a reinterpretation of the brand's iconic heritage for the future, transforming preppy style in a new, more vivid way in every detail.“When you Make Your Move, you’re showing the world what you’re made of – what you’ve got”. Anthony Ramos said: “It’s about trusting your instincts and never forgetting your roots. I love that when you take modern prep and combine it with the Make Your Move initiative, you are watching a blank canvas come to life. It gives way for every person’s self-expression, and our differences are what makes it incredible.”
The collection will be available for sale at Tommy Hilfiger outlets in Vietnam and on ACFC's online website from April 14, 2022.
Image: Tommy Hilfiger Vietnam.